Is your business ready to enter, compete and grow in a new market?

Your route-to-market, commercial activation, and executive growth leadership partner.

Philosophy

Ambition creates value only when the organization can deliver it.

Growth ambition creates value only when the business is ready to deliver.

Successful growth depends on more than market opportunity — it requires a validated route to market, commercial capabilities, and an operating model equipped to execute.

Sustainable growth comes from building the right foundations, anticipating challenges before they become obstacles and adapting with discipline as markets evolve.

The moments that bring us in

The executive challenges we solve

Our role

We help founders, businesses and executive teams design and validate their route to market, establish commercial capabilities and build the foundations for sustainable growth.

We identify what is needed to enter, operate and scale in new markets, design the path forward, and stay involved through market activation, execution and growth governance.

Practice

One connected system,
from market ambition to execution.

Opportunity sets the direction. Validation tests the assumptions. Architecture builds the foundations. Activation puts plans into action. Governance keeps growth on track. Rarely all at once — always as one system.

01

Architect

Route to Market

Route to Market translates market entry and product launch ambitions into a validated growth architecture — aligning market opportunity, competitive positioning, commercial strategy, organisational capabilities and governance to enable confident decisions and sustainable scaling.

Domains we assess

  • Opportunity & Market
  • Competitive Position
  • Value & Offer Design
  • Financial Case
  • Retention & Expansion
  • Route & Channel
  • Organisational Capability
  • Governance & Decision Rights
02

Deliver

First 100 Days

First 100 Days helps international businesses establish their commercial presence in Saudi Arabia without the cost and complexity of deploying an expatriate team — combining local market knowledge, established networks, and hands-on execution to build commercial capabilities and accelerate market activation.

What we deliver

  • Market Intelligence & Orientation
  • Customer Segmentation & Targeting
  • Local Value Proposition & Positioning
  • Commercial Strategy & Sales Enablement
  • Stakeholder Engagement & Local Representation
  • Commercial Operations & Performance Tracking
  • Capability Transfer & Growth Roadmap
03

Govern

Leadership on Demand

Leadership on Demand provides experienced executive capacity when businesses need it most — bridging leadership gaps, driving growth initiatives and ensuring management continuity without the commitment of permanent appointments. From interim and fractional executive roles to embedded growth leadership, we combine strategic judgement with hands-on execution and accountability.

Leadership Solutions

  • Interim / Fractional Management
  • Growth & Commercial Leadership
  • Regional Management & Market Expansion
  • Business Transformation Leadership
  • Strategic Execution & Oversight
  • Performance & Execution Management
  • Leadership Continuity & Capability Building

Selected References

Experience built across industries, businesses, and borders.

Aviation Industry

KAFD
EXPRO

International Organizations

European Bank for Reconstruction and Development

Private Sector, Startups

Abdul Latif Jameel
The Fast Future Executive
VM Sustainable Micrologistics
AXETEXA
10–0%

Cost savings achieved through efficiency and transformation initiatives*

6–0×

Return on ADG fees through measurable value creation*

0%

On-time and on-budget delivery across managed initiatives*

Selected organizations reflect the founder's previous professional engagements, executive roles, and business ventures, rather than client engagements undertaken by ADG Growth.

The thinking behind ADG

Csaba Csényi, Founder of ADG

Since 2019, the ADG philosophy has been shaped through more than two decades of building, leading and scaling businesses across international markets. It reflects firsthand experience in entrepreneurship, commercial strategy, market expansion, business development and executive leadership — not theory alone.

Today, that experience forms the foundation of ADG Growth's work with founders, investors and executive teams navigating market entry, commercial activation and sustainable expansion. The firm's approach combines entrepreneurial mindset, international perspective and local market knowledge with the discipline to turn growth ambition into operational readiness.

Csaba Csényi

MBA • ICF ACC

Board Advisor • Growth Architect • Transformation Leader

ADG's Social Impact

Growth is only sustainable when people & communities grow with it.

At ADG, we help organizations consider the human and social consequences of growth and transformation — strengthening their people while creating lasting value for the communities in which they operate.

We contribute through:

  • Entrepreneurship and business development
  • Responsible workforce transformation
  • Leadership and capability building
  • Diversity, inclusion and equal opportunity
  • Community development and participation
  • Social impact embedded into growth strategies
People collaborating in a warm, naturally-lit workspace, with a woman in an abaya softly present in the background

Contact

Let's design what's next.

Every engagement starts with one question. Tell us yours.

ccsenyi@adgadvisory.net→
Riyadh
Saudi Arabia & GCC
Lucerne
Switzerland — opening soon
Budapest
Hungary